Developing a brand is not only about visibility.
Target customers, range, pricing, channels, competition and value proposition.
Direct sales, distributors, wholesalers, hospitality, specialist retail, companies, e-commerce and professional networks.
Identification, prospecting and development of distributors, retailers and commercial partners.
One example is Marcus & Damer, a champagne brand developed and marketed in France and internationally.
This practical experience informs our work on positioning, pricing, prospecting, distribution, negotiation, logistics and international expansion.
